The Floor Covering Specialists
of Northern California

707 542-4981
3780 Santa Rosa Ave, Santa Rosa, CA 95407

707 542-4981
3780 Santa Rosa Ave
Santa Rosa, CA 95407

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CL# 248359

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About Us

Conklin Bros. has been serving the Bay Area since 1880 and Santa Rosa since 1965

Group Photo

Locally owned and operated, Conklin Bros. provides both residential and commercial flooring, which includes large scale projects such as Santa Rosa JC Library and Kaiser Hospital’s six-story expansion.

Conklin Bros. prides itself in being a strong member of the community. Over the years, Conklin Bros. has donated materials to many local charities, and its staff has volunteered on numerous projects and programs.  Also, Conklin Bros. has always been concerned about the environment, as they have been recycling carpet and pad for many years, knowing what an impact it will have on the carbon footprint of the future.

Conklin Bros. belongs to the North Coast Builders Exchange, Go Local, Rebuilding Together, Redwood Empire Remodeling Assoc., the local Business Networking International (BNI), and other organizations.

Meet our Professional Team Members

Wayne O'Connor


Born and raised in the Detroit area, Wayne settled in Santa Rosa in the 1970s and started working at Conklin Bros. in 1981. In 2004, Wayne took over as president and primarily concentrates on the commercial flooring business. Wayne is a member of the Corvettes of Sonoma County, a long-time choir member at St. Eugene’s Church, and served on the accreditation board at Santa Rosa JC’s School for Interior Design. He’s married with three children and 3 grandchildren.

Jeannie Iverson

Vice-President/General Manager

To all my clients and friends:

I am happy to announce my retirement as of March 31, 2020 after almost 35 years with Conklin Bros of Santa Rosa.

I’ve been so fortunate to work for such a great company and so many great clients throughout my time here. Many of you have become lifelong friends and I am grateful for all of my interactions with clients, reps, drivers, order desk people and especially our staff at Conklin Bros. I won’t miss my alarm clock at all. I hope to spend more time with my 2 grandsons, Santi and Nico, my children, Domenica, Nicholas and Alicia. I plan on fishing with my dad and brother when I am not traveling or working in my garden. My husband Don, has plans to get me into his racecar. Sounds like fun to me. I will miss all of you and plan to keep in touch the best I can. Best to you all, Jeannie Iverson Vice President/General Manager

Emily Balter

Residential Sales

Emily has lived in Sonoma County her whole life – she was born in Healdsburg and raised in Santa Rosa. Emily started working at Conklin Bros. in July 2014 in the office handling accounts payables. She recently joined the sales department. Previously in customer service and sales, she uses her skills to help customers to find the best flooring option for their needs. Emily is also an artist, in her spare time she enjoys painting and welding.

Glenda Hurley

Residential Sales

Glenda moved back to Sonoma County from Asheville, NC, returning to Conklin Bros. after more than 10 years. She is a graduate of Santa Rosa High School and has her BA in Theater Arts from Sonoma State with a focus on set design. Having logged 17 years with us before her move, she has now been in the floorcovering industry for more than 25 years, both residential and commercial. Glenda is thrilled to be back home with both her biological and Conklin Bros. families!

Michael Cropp

Residential Sales

Michael is the newest member of the Conklin Bros. sales team. He started in the home improvement business 40 years ago in San Francisco and moved to Sonoma County in 2006. After four decades working closely with clients, he has developed a keen sense of what a client is truly looking for as well as what best suits their lifestyle. Outside of work, Michael’s interests include a passion for fine food and wine, photography, days at the ocean, and time with the grandchildren.

Brenda Rascoe

Office Manager

Brenda has been employed at Conklin Bros since 1986. She wears many hats, serving as Office Manager, Controller and Secretary/Treasurer of the Corporation. Brenda resides in Sebastopol with her husband of 36 years and two very spoiled chihuahuas. As a step-parent of two daughters, she is a proud grandmother of 4 and great-grandmother of one.

Shawn Gernhardt


Shawn is new to Conklin Bros. and works in the accounting department. She has experience in the remodeling industry, having worked for a kitchen and bath designer for 10 years. Shawn was born and raised in Sonoma County and stayed local for her education. She first attended Santa Rosa JC, then Sonoma State University, where she graduated with a BS in Business. Shawn lives in Santa Rosa where she enjoys spending time with her husband and their dog.


3780 Santa Rosa Ave
(at the corner of East Todd Road)
Santa Rosa, CA 95407
Phone: 707 542-4981
Fax: 707 542-5192
Monday - Friday
9am – 5pm
10am – 4pm