The Floor Covering Specialists
of Northern California

707 542-4981
3780 Santa Rosa Ave, Santa Rosa, CA 95407

707 542-4981
3780 Santa Rosa Ave
Santa Rosa, CA 95407

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CL# 248359

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About Us

Conklin Bros. has been serving the Bay Area since 1880 and Santa Rosa since 1965

Group Photo

Locally owned and operated, Conklin Bros. provides both residential and commercial flooring, which includes large scale projects such as Santa Rosa JC Library and Kaiser Hospital’s six-story expansion.

Conklin Bros. prides itself in being a strong member of the community. Over the years, Conklin Bros. has donated materials to many local charities, and its staff has volunteered on numerous projects and programs.  Also, Conklin Bros. has always been concerned about the environment, as they have been recycling carpet and pad for many years, knowing what an impact it will have on the carbon footprint of the future.

Conklin Bros. belongs to the North Coast Builders Exchange, Go Local, Rebuilding Together, Redwood Empire Remodeling Assoc., the local Business Networking International (BNI), and other organizations.

Meet our Professional Team Members

Wayne O'Connor


Born and raised in the Detroit area, Wayne settled in Santa Rosa in the 1970s and started working at Conklin Bros. in 1981. In 2004, Wayne took over as president and primarily concentrates on the commercial flooring business. Wayne is a member of the Corvettes of Sonoma County, a long-time choir member at St. Eugene’s Church, and served on the accreditation board at Santa Rosa JC’s School for Interior Design. He’s married with three children and 3 grandchildren.

Jeannie Iverson

Vice-President/General Manager

A Sonoma County native, Jeannie started working at Conklin Bros., in January 1985 as receptionist and started in sales the following year. Almost 20 years later as Vice President and General Manager, Jeannie uses her flooring knowledge to assist her clients with residential and commercial projects. Jeannie is married with 3 children, two of whom are owners of Catelli's Restaurant in Geyserville.

Deborah Geitner

Residential Sales-Design Consultant

Deborah has proudly worked at Conklin Bros. since 2007. She has been estimating and selling flooring and window coverings for almost two decades in both residential and commercial markets. Her professional and educational history includes attending Napa Valley College and Santa Rosa Junior College graduating in 1998 with an Associate of Arts and Associate of Science Degrees with emphasis in Art History and Interior Design. During that time period, Deborah met a classmate and the two of them started a decorating business. Over the years, Deborah has attended untold numbers of seminars, programs, and product knowledge sessions relating to the flooring and window covering fields, including a visit to a Hardwood Mill in Johnson City, Tennessee . She is a member of the Geyserville Chamber of Commerce, Sonoma County Alliance, and the Redwood Empire Remodeler’s Association. In her free time, she loves to play doubles tennis, travel, attend plays and concerts and spend time with her grandchildren.

Emily Bindern

Residential Sales

Emily has lived in Sonoma County her whole life – she was born in Healdsburg and raised in Santa Rosa. Emily started working at Conklin Bros. in July 2014 in the office handling accounts payables. She recently joined the sales department. Previously in customer service and sales, she uses her skills to help customers to find the best flooring option for their needs. Emily is also an artist, in her spare time she enjoys painting and welding.

Glenda Hurley

Residential Sales

Glenda moved back to Sonoma County from Asheville, NC, returning to Conklin Bros. after more than 10 years. She is a graduate of Santa Rosa High School and has her BA in Theater Arts from Sonoma State with a focus on set design. Having logged 17 years with us before her move, she has now been in the floorcovering industry for more than 25 years, both residential and commercial. Glenda is thrilled to be back home with both her biological and Conklin Bros. families!

Michael Cropp

Residential Sales

Michael is the newest member of the Conklin Bros. sales team. He started in the home improvement business 40 years ago in San Francisco and moved to Sonoma County in 2006. After four decades working closely with clients, he has developed a keen sense of what a client is truly looking for as well as what best suits their lifestyle. Outside of work, Michael’s interests include a passion for fine food and wine, photography, days at the ocean, and time with the grandchildren.

David Miller

Commercial Sales

David was born in Michigan and moved to Sonoma County in the late 1970’s. He started his career as a Union Carpenter in his early twenties. He then moved into sales for over a decade representing a contract floor covering business in San Francisco. After attending classes at Sonoma State University in the construction management program, he moved into a project management position with a general contractor for over 17 years. Now he is the newest addition to the Conklin Bros. commercial sales team. Through the four decades in the construction trades he has cultivated lasting relationships. He spends his free time enjoying his family and especially his grandchildren.

Brenda Rascoe

Office Manager

Brenda has been employed at Conklin Bros since 1986. She wears many hats, serving as Office Manager, Controller and Secretary/Treasurer of the Corporation. Brenda resides in Sebastopol with her husband of 36 years and two very spoiled chihuahuas. As a step-parent of two daughters, she is a proud grandmother of 4 and great-grandmother of one.

Shawn Gernhardt


Shawn is new to Conklin Bros. and works in the accounting department. She has experience in the remodeling industry, having worked for a kitchen and bath designer for 10 years. Shawn was born and raised in Sonoma County and stayed local for her education. She first attended Santa Rosa JC, then Sonoma State University, where she graduated with a BS in Business. Shawn lives in Santa Rosa where she enjoys spending time with her husband and their dog.


3780 Santa Rosa Ave
(at the corner of East Todd Road)
Santa Rosa, CA 95407
Phone: 707 542-4981
Fax: 707 542-5192
Monday - Friday
9am – 5pm
10am – 4pm